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COME DRY, LEAVE WET.

The ask.

To create an ad campaign that would specifically create, virility and be as disruptive as possible while maintaining Town Sports brand identity.

What we did.

Research

Brand Messaging

Brand Strategy

UX + Visual Design

Photography

Video

The solution. 

Come Dry, Leave Wet. This campaign spoke volumes. Using both before and after workout imagery VS. the typical before and after pictures seen over long period of times we were able to tell the story, everyday matter.

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Video Content