ALTEC LANSING
EVERYTHING PROOF.
The position
From sleek wireless systems that go where you go. To headphones that make your music even more personal. To speakers that keep your phone charged, so you never miss a beat. It’s what Altec Lansing has been doing since they’re first breakthrough in 1927: Connecting people to sound through Altec Lansing’s innovative speaker designs.
What we did.
Art Direction
Research
Brand Messaging
Brand Strategy
Brand Identity
Photography
Video
Marketing & Activation
The strategy.
When moviegoers first heard actors’ voices, Altec Lansing made it happen. When 450,000 people packed a farmland in Woodstock, N.Y., Altec Lansing delivered the sound. And when generations of music lovers wanted to get lost in the sound, Altec Lansing was there. We’re here to have continued this legacy to ensure Altec Lansing is the name they choose and hear. Even though music may change, its power to move us never does.
Lifestyle Positioning
